Biller Landing Page · Internal · v3
Bill Pay Lead Gen v3 — Wireframes
V3 treats the landing form as an SEO + engagement signal rather than a transaction entry. Both variants carry the same pitch — Deferit can pay your bill, but you need a Deferit membership, which unlocks much more — and then sell the benefits: Pay in 4, credit building, and Bill Negotiation. v1 delivers that pitch on a standalone "coming soon" page (no backend). v2 delivers the same pitch inside the Deferit app, with a silently-created account.
Landing Page
Biller-agnostic. Form entry is the Google engagement signal, not a transaction start. Swap [BILLER] tokens per deployment.
BILLER NAME
[BILLER]
HQ: [City, ST]
Legal name
[Legal entity, Inc.]
Website
[biller].com
Also known as
[Alias]
* Deferit is unaffiliated with [BILLER]
Pay your [biller] bill
with Deferit
① Bill type toggle
② Bill amount & account number
④ Account + terms consent
Deferit membership · $14.99/mo. Cancel anytime.
USEFUL INFORMATION FOR [BILLER] CUSTOMERS
COMMON QUESTIONS
PAY OTHER BILLS WITH DEFERIT
v1 — Fake Door
On submit, user lands on a Deferit-branded intercept page. It tells them we can pay their [biller] bill — but they'll need a Deferit membership, then sells the membership benefits: Pay in 4, credit building, and Bill Negotiation. CTA routes them to deferit.com to sign up. No backend account is created.
Membership pitch intercept
After form submit. Tells the user Deferit can pay their bill, but a membership is required — then sells the benefits.
Good news — we can pay your [biller] bill
You just need a Deferit membership, which unlocks bill pay plus a lot more.
What your membership unlocks
① PAY IN 4
Split your [biller] bill into 4 smaller payments. Deferit pays it now — you pay us back over time.
② BUILD CREDIT HISTORY
Your on-time bill payments can help build a positive credit history.
③ BILL NEGOTIATION
Lower the cost of your recurring bills — we negotiate with providers on your behalf.
Deferit membership · $14.99/mo. Routes to deferit.com signup.
Email: Follow-up pitch
Immediate. Re-states the pitch in the inbox — membership unlocks bill pay plus the benefits stack. CTA drives to signup.
We can pay your [biller] bill — with a Deferit membership
Your membership unlocks [biller] bill pay and a lot more besides.
What you get
✓ Pay in 4 — split any bill into 4 smaller payments
✓ Build credit history with on-time payments
✓ Bill Negotiation — we lower your recurring bills
Deferit membership · $14.99/mo. Cancel anytime.
v2 — Auto-create + Tailored Bridging Screen
Same pitch as v1 — Deferit can pay your bill with a membership, which unlocks much more — but delivered inside the Deferit app. On form submit, backend silently creates an account from the landing-page data and drops the user straight onto a tailored bridging screen (not the standard onboarding flow). The user sees the membership benefits in-app and can act immediately; the account persists whether they convert or not.
In-app membership pitch
Silent signup complete. Same pitch as v1 — delivered inside the Deferit app — with immediate product actions (Pay in 4, credit building, Bill Negotiation).
Welcome, [First name] 👋
We've set up your Deferit account from the details you just entered. We can pay your [biller] bill with a Deferit membership — plus unlock a lot more.
Your membership
[biller] bill pay — coming soon
In the meantime, your Deferit membership unlocks Pay in 4, credit building, and Bill Negotiation.
What would you like to do?
① PAY MY [BILLER] BILL IN 4
Split into 4 smaller payments — we pay now, you pay later.
$XXX.XX → 4 × $XX.XX fortnightly. No interest.
② BUILD MY CREDIT HISTORY
Your on-time bill payments can help build a positive credit history.
③ NEGOTIATE MY BILLS
Let us lower the cost of your recurring bills. We negotiate with providers on your behalf.
Not ready? Explore the app first
Email: Welcome (silent signup)
Immediate. Confirms account creation + magic-link sign-in. No "bill paid" claim — nothing has been paid yet.
Your Deferit account is ready
We created a Deferit account for you using the details you entered on the [biller] landing page. Tap the button below to sign in — no password needed.
Magic-link auth. Valid for 15 minutes.
Email: Bill Pay in 4
Day 3. Feature highlight — split any bill into 4 fortnightly payments.
Did you know you can split any bill into 4?
With Deferit, you don't have to pay your full bill at once. Split it into 4 fortnightly payments — no interest, no hidden fees.
Example
$240 [biller] bill → 4 × $60 fortnightly
Available to Deferit members.
Email: Virtual Card
Day 7. Feature highlight — pay bills and everyday expenses with a virtual card.
Pay any bill — or anything else — with your Deferit virtual card
Deferit members get access to a virtual card you can use to pay bills, gas, groceries, and everyday expenses. No hard credit check.
Use it for
✓ Bills — any biller, paid on time
✓ Gas & groceries
✓ Everyday expenses
Upgrade your plan to unlock your virtual card.
Email: Trial warning [future state]
Day 12. Depends on a paid trial being attached at silent signup — deferred for now. Included for reference only.
Your free trial ends in 2 days
You signed up on [date] from the [biller] landing page. Your free 2-week trial ends on [date].
To keep paying bills on time with Deferit, upgrade your plan.
Cancel anytime. No contracts.
Email: Win-back [future state]
Day 15. Trial expired — last chance re-engagement. Depends on a paid trial being attached at silent signup — deferred for now. Included for reference only.
Your trial has ended — but you can still rejoin
You signed up from the [biller] landing page on [date]. You can keep using Deferit to pay bills on time, split them into 4, and use your virtual card.
What you'll get
✓ Bill Pay in 4 — split any bill
✓ Virtual Card — bills, gas, groceries & more
✓ Pay any biller — 1000s supported
Cancel anytime.